Founded in 2009 by Chinar Farooqui, Injiri is dedicated to creating high-quality textile products using traditional Indian techniques. It's easy to spot all the love, attention to detail and long-established craftsmanship that is involved in Injiri's home textiles collection, which we are extremely happy to present here.
Chinar's passion lies in studying traditional textiles & dress and the stories behind them. She holds a bachelors in Fine Arts from MS University, Baroda and a masters in Textile Design from the National Institute of Design (NID) in Ahmedabad.
Chinar’s work is influenced by her Rajasthani childhood. As a young girl, she traveled to craft villages with her mother, who filled their home with local indigo dyed fabrics and other handmade cloth. The clothing and dress of rural life in Rajasthan has had a deep impact on Chinar’s appreciation and understanding of design. Today she is dedicated to creating products with a high aesthetic value and design while working with the traditional craftspeople of India.
“Injiri” was the name given to the Madras checkered textiles that were exported to Africa in the 18th century. The name also means “real India” and is the namesake of the brand, which stands for the love of India’s textile traditions.
In prior centuries, making clothes and home textiles was a very slow process that allowed the artisan to make each piece at leisure. Woven material was a also a precious commodity used frugally. The hand-made quality of these fabrics was self-evident. Injiri aims to revisit this craftsmanship, in as many ways as possible.
The inspiration for most of the work comes from the dress styles of rural India, and other folk cultures from around the world. Elements of textile design such as kor (borders) and kanni (selvedge), are important details of the garments and celebrate the process of hand-weaving. The processes of textile and dress making are reflected in their products and are their most significant design feature.
Each Injiri product passes through the hands of several karigars(craftspeople) from different parts of India before reaching the market, including spinners, rangrez (dyers), bunkars (weavers), darazis (tailors) and dastakars (finishing craftspeople). This is possible only because of living traditions of crafts in India and it is a privilege to work with craftspeople from around the country.
If your interested in finding out more about the fascinating world of Indian textiles, we highly recommend to visit the "Fabric of India" exhibition at the V&A in London.